10 year anniversary

FOR IMMEDIATE RELEASE

January 14, 2005

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FOOD & VINE, INC. CELEBRATES 10 YEARS OF PRODUCTION OF

WORLD-CLASS GRAPESEED OIL

Napa, California – Food & Vine, Inc., producer of Salute Santé! Grapeseed Oil, is celebrating its 10-year anniversary in 2005 with a year of celebratory promotions and discounts, a special ‘10-year Anniversary’ stainless 1 Liter can, improved bottle sizes, and an updated website. In addition to appearing at various events, special discounts will be offered to distributors, wholesale accounts and retail consumers each month.

The year of promotions begins January 23-25^th, as the Salute Santé! Grapeseed Oils are featured at the Fancy Food Show in San Francisco, California, booth 2845. In February, Food & Vine, Inc. celebrates Healthy Heart Month with featured specials on their popular ½ Liter stainless cans of Salute Santé! Grapeseed Oil.

In celebration of it’s 10-year anniversary, Food & Vine, Inc. is pleased to offer consumers a “10^th Anniversary” commemorative stainless 1 Liter can, offered all year at the discounted retail price of $10 per can! In addition to featuring a 10-year anniversary banner, the now flat-topped can features a retractable pour spout to prevent unwanted dripping.

The new Food & Vine, Inc. website, http://www.grapeseedoil.com, will be launching in Spring 2005. It will include comprehensive information and research on the culinary and health benefits of grapeseed oil; a special ‘Star Chef’ section, which will regularly feature a prominent chef and his/her favorite recipes that utilize grapeseed oils; the latest consumer retail specials; and an ever-growing list of favorite, simple heart-healthy recipes.

In addition to revealing new label designs this year, Food & Vine, Inc. is also introducing a new 6.75 oz. glass bottle. “Not only will this bottle be more shelf-friendly, but it will also allow for a better price point that we can pass on to our customers,” explains Executive Vice President, Nanette Humer.

The pioneer in the introduction of grapeseed oil to the American market, Food & Vine, Inc. has garnered a reputation for producing the highest quality product. The Salute Santé! products are now highly visible in the retail marketplace, as well as in the food service industry, including recently being added to the line of products recommended by the Atkins Diet.

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Food & Vine, Inc. has pioneered the introduction of grapeseed oil to the American market. Providing the basic tenets of modern cooking - delicious taste, good health, and convenience – Salute Santé! Grapeseed Oils are now as important in the kitchen as salt and pepper. Salute Santé! – For the health conscious gourmet^®! For more information call (888) 388-7117 or visit: http://www.grapeseedoil.com.

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